First, we learn about the client’s organization, brand, products/services, key players, history and competition. Also, we study the subject that is presented to us on which we are supposed to write.

Next, we evaluate the communication goals, the target audiences and the features in the writing piece that must be stressed upon to provide maximum value to the client.

The creative brief is a document that summarizes all the key points that we learnt during the research & evaluation stage, ensuring that we are moving forward in the correct direction.

The stage where weput it all together to create a draft that is worthy enough of the client’s approval.

The draft is sent for the client’s approval to incorporate any input from the client for the final draft.

We send you an invoice. You send us a check, satisfied that the work we delivered was worth well more than what you paid.